The new image
Tangram
The key shape of the Iccrea Banking Group image is the tangram, and ancient Chinese game consisting of geometric figures (the seven stones of wisdom) derived by the decomposition of a square. The object is always the same but can be arranged to make infinite other shapes.
Tangram symbolizes a philosophy connected to constant change. Everything changes and is transformed: the essence, however, remains the same, conveying the idea of the Group and its ability to keep up with the pace of time, discuss, update and evolve, but at the same time maintain strong ties to its roots and values.
A shape for each enterprise
Tangram is the source of new compositions that define the features of the Group communication and symbolizes the ability to adapt to markets and BCC-CR needs. A different tangram shape represents each company.